Whencut Goddamn, also known as Venkat Gaddam, is a multifaceted visual storyteller, weaving narratives through luminous paintings, murals, poetry, music, and his passionate advocacy for self-love. Having graduated from Parsons, The New School for Design in New York, He embarked on his fashion journey and founded WG in 2021. For him, his identity and art are inseparable, with creativity seamlessly flowing through every aspect of his life.

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Through his art, he documents a transformative journey—of reclaiming personal power, rediscovering a lost voice, embracing choices, and cultivating resilience to unveil the truest, most authentic self. With premium craftsmanship and global appeal, Whenky's creations have adorned celebrities, achieved milestones, and become a symbol of artistic expression worldwide. Explore the intersection of high fashion and artistic storytelling at Whencut Goddamn.

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The brand's rapid growth and popularity have garnered recognition for his work, with A-listers, Celebrities, and Influencers frequently wearing his creations. Additionally, he won the prestigious ELLE Designer of the Year 2023 Award in the Menswear category and received a scholarship to further his fashion education at the Milan Fashion School in Italy, courtesy of the esteemed Instituto Marangoni.